Matthew Dicks

Stories Sell

Storyworthy Strategies to Grow Your Business and Brand

• Broschiertes Buch

Produktbeschreibung

WIN CUSTOMERS AND BUILD BRANDS THROUGH THE POWER OF STORYTELLING Moth GrandSLAM all-time champion storyteller, writer, and business coach Matthew Dicks presents a guide to using the power of storytelling for success in business of any type or size. Matt has found that the basic principles of effective storytelling are universal, teachable, and more crucial than ever for business communication. Jam-packed with examples, Stories Sell reveals the ingredients of a compelling story and then demonstrates how they can be incorporated into persuasive marketing copy, productive face-to-face conversations, effective sales pitches, and presentations that people actually want to hear. Topics include: • The three elements of a winning story: stakes, suspense, and surprise • Finding the right narrative structure (and why beginning at the beginning isn’t always the best method) • The power of being vulnerable: how admitting your mistakes can build rapport with audiences • When and how to use humor • Zigging while others zag: making yourself stand out from competitors Whether you’re an online marketer, advertising professional, salesperson, small business owner, independent contractor, or Fortune 500 executive, Stories Sell will teach you to find your voice and get your message across for maximum impact and profit.

Produktdetails

• Verlag: New World Library
• Seitenzahl: 336
• Erscheinungstermin: 11. Juni 2024
• Englisch
• Abmessung: 223mm x 151mm x 20mm
• Gewicht: 458g
• ISBN-13: 9781608689040
• ISBN-10: 1608689042
• Artikelnr.: 68399644

Autorenporträt

Matthew Dicks is an internationally bestselling author and award-winning slam storyteller with a record-breaking fifty-nine victories at the Moth StorySLAM competition and ten victories at the GrandSLAM. In addition to cofounding Speak Up, a Hartford-based storytelling organization, he teaches storytelling and public speaking to individuals, corporations, nonprofits, universities, and schools around the world. He lives in Newington, Connecticut, with his wife and two children. MatthewDicks.com StoryworthyMD.com

Inhaltsangabe

Foreword by Masha Cresalia
Introduction: It Started with a Question and Ended with a Story
Part 1: Climb Aboard
Chapter 1: How I Landed Here
Chapter 2: Do I Need Storytelling?
Chapter 3: Zig vs. Zag
Part 2: Finding Your Stories
Chapter 4: Story Then Purpose. Not the Other Way Around
Chapter 5: Why I Have the Good Stuff
Chapter 6: Homework for Life
Chapter 7: First Last Best Worst
Chapter 8: 3-2-1
Chapter 9: Stories Are Often Invisible to the World
Chapter 10: Building a Culture of Storytelling in Your Business
Part 3: What Is a Story?
Chapter 11: A Story Is a Story Is a Story
Chapter 12: A Story Is About One Thing or Nothing
Chapter 13: Building the Frame of Your Story
Chapter 14: The Weirdness of Your Perception of Attention
Chapter 15: Wondering Is Everything
Chapter 16: Stories Happen in the Mind, Not the Slide
Chapter 17: But and Therefore, But Never Said.
Chapter 18: Chronology: The Beginning Isn’t Always The Beginning
Chapter 19: How and Why to Be Funny
Chapter 20: Tense and Perspective: Keep It Close and Personal Whenever
Possible
Chapter 21: Guess Who Put All of This Together Perfectly?
Part 4: Marketing and Sales
Chapter 22: Who Is Doing the Speaking?
Chapter 23: How to Not Build a Deck
Chapter 24: Numbers Should Not Be Numeric
Chapter 25: Good, Hard Truths to Wrap This Up
Afterword by Alykhan Rehmatullah