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The book studies stories about India told through film, advertising, journalism, and popular non-fiction along with the stories narrated by political and corporate leaders to argue that Hindu nationalism and neoliberalism are conjoined in popular culture and that consent for this political economic project is crucially won in the domain of popular culture.

Produktbeschreibung
The book studies stories about India told through film, advertising, journalism, and popular non-fiction along with the stories narrated by political and corporate leaders to argue that Hindu nationalism and neoliberalism are conjoined in popular culture and that consent for this political economic project is crucially won in the domain of popular culture.
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Autorenporträt
MADHAVI MURTY is an assistant professor in the feminist studies department at the University of California, Santa Cruz.