Story Driven: You don't need to compete when you know who you are - Jiwa, Bernadette
11,99 €
inkl. MwSt.

Versandfertig in über 4 Wochen
payback
6 °P sammeln
  • Broschiertes Buch

"Every one of us-- regardless of where we were born, how we were brought up, how many setbacks we've endured or privileges we've been afforded-- has been conditioned to compete to win. Ironically, the people who create fulfilling lives and careers--the ones we respect, admire and try to emulate--choose an alternative path to success. They have a powerful sense of identity. They don't worry about differentiating themselves from the competition or obsess about telling the right story. They tell the real story instead. Whether you're an individual or you're representing an organisation or a…mehr

Andere Kunden interessierten sich auch für
Produktbeschreibung
"Every one of us-- regardless of where we were born, how we were brought up, how many setbacks we've endured or privileges we've been afforded-- has been conditioned to compete to win. Ironically, the people who create fulfilling lives and careers--the ones we respect, admire and try to emulate--choose an alternative path to success. They have a powerful sense of identity. They don't worry about differentiating themselves from the competition or obsess about telling the right story. They tell the real story instead. Whether you're an individual or you're representing an organisation or a movement, a city or a country, 'Story Driven' gives you a framework to help you consistently articulate, live and lead with your story. This book is about how to stop competing and start succeeding by being who you are, so you can do work you're proud of and create the future you want to see"--Page 4 of cover.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Autorenporträt
Bernadette Jiwa is a recognised global authority on business philosophy and the value of story in business, innovation and marketing and the author of several best-selling books on marketing and brand storytelling. Her popular blog was voted Best Australian Business Blog in 2012 and has featured three times on Smart Company's Best Australian Business Blog list, topping it in 2016. Bernadette advises, consults and speaks with entrepreneurs and business leaders, from startups to Fortune 500 companies, who want to do work they're proud of and create the future they want to see. Her work takes her from Melbourne to New York (and everywhere in between).