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Pitching is an art form that brings together content and communication channels. There are countless strategies that combine elements in different combinations. This book details all of them, their construction and applications, in a fun and interactive way that inspires readers to create memorable and saleable pitches in order to get their projects made.
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Pitching is an art form that brings together content and communication channels. There are countless strategies that combine elements in different combinations. This book details all of them, their construction and applications, in a fun and interactive way that inspires readers to create memorable and saleable pitches in order to get their projects made.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Produktdetails
- Produktdetails
- Verlag: Michael Wiese Productions
- Seitenzahl: 220
- Erscheinungstermin: 1. August 2019
- Englisch
- Abmessung: 226mm x 149mm x 17mm
- Gewicht: 310g
- ISBN-13: 9781615932818
- ISBN-10: 161593281X
- Artikelnr.: 48139252
- Verlag: Michael Wiese Productions
- Seitenzahl: 220
- Erscheinungstermin: 1. August 2019
- Englisch
- Abmessung: 226mm x 149mm x 17mm
- Gewicht: 310g
- ISBN-13: 9781615932818
- ISBN-10: 161593281X
- Artikelnr.: 48139252
Heather Hale is a film and television producer, director, screenwriter, teacher and consultant. She directed, produced and co-wrote the million-dollar thriller Absolute Killers (2011) which was marketed at Le Marché du Film and the American Film Market. She wrote the $5.5 million-dollar Lifetime Original Movie The Courage to Love and has over 60 hours of produced reality credits which have won Emmys, Ace, and Telly awards. Her How to Work the Film & TV Markets: A Guide for Content Creators was published by Focal Press/Routledge. She was the Independent Film and Television Alliance's Industry Liaison for the 2013 American Film Market (AFM) and had a four-year development deal with NBC Universal (through IFTA).
TABLE OF CONTENTS Intro: The Develop-Market-Pitch Continuum; Mise en Place
Mise en Scène Chapter 1: Marketing Development: Creative
Marketing
and Financial Comps Chapter 2: The Crucial Logline [Title
Genre
Tagline
Characters
Catalyst & Inciting Incident
Goals
Stakes
Nouns & Verbs
Irony
Logline Recipes
Starting Place Worksheet
Brainstorming Exercises and Templates]; Summary
Synopsis; One Sheet; Query Letters Chapter 3: Basic Development & Marketing Materials
Beat Outline
Development v. Marketing Treatments
Character vs. Casting Breakdowns; Scriptments
Selling vs. Shooting Scripts
Intellectual Property Protection Chapter 4: Advanced Marketing & Development Deliverables
Pitch Package
Pitch Deck
Look Books
Mood Board
EPK
TV Series Bibles (Marketing vs. Development vs. Writers' Room Bibles); Reality TV Format Bibles (Reality Competition
Structured
Unstructured
Documentary/Non-Fiction
Children's Programming); Proposals & Business Plans Chapter 5: Video Marketing Assets
Teaser
Theatrical Trailer
Sizzle Reel
Rip-O-Matic
Talent Reel
Completed Scenes
Frankenbiting
Proof of Concept
Dirty Pilot
Screener Chapter 6: Pitching
Prospecting
Hit List(s); "Buyer" Landscape
(The "Big Six" Studios
Mini Majors
High Profile Production Companies
Top International TV Buyers); Realistic Pitch Goals; Basic Pitch Architecture
Timing of Deliverables
Different Pitch Scenarios and Environments (Pitch Fests
Festivals
Conferences and Markets
On-the-Lot meetings)
Pitching Dos & Don'ts
Bringing Talent to the Pitch and Detachable Attachments Final Thoughts
Mise en Scène Chapter 1: Marketing Development: Creative
Marketing
and Financial Comps Chapter 2: The Crucial Logline [Title
Genre
Tagline
Characters
Catalyst & Inciting Incident
Goals
Stakes
Nouns & Verbs
Irony
Logline Recipes
Starting Place Worksheet
Brainstorming Exercises and Templates]; Summary
Synopsis; One Sheet; Query Letters Chapter 3: Basic Development & Marketing Materials
Beat Outline
Development v. Marketing Treatments
Character vs. Casting Breakdowns; Scriptments
Selling vs. Shooting Scripts
Intellectual Property Protection Chapter 4: Advanced Marketing & Development Deliverables
Pitch Package
Pitch Deck
Look Books
Mood Board
EPK
TV Series Bibles (Marketing vs. Development vs. Writers' Room Bibles); Reality TV Format Bibles (Reality Competition
Structured
Unstructured
Documentary/Non-Fiction
Children's Programming); Proposals & Business Plans Chapter 5: Video Marketing Assets
Teaser
Theatrical Trailer
Sizzle Reel
Rip-O-Matic
Talent Reel
Completed Scenes
Frankenbiting
Proof of Concept
Dirty Pilot
Screener Chapter 6: Pitching
Prospecting
Hit List(s); "Buyer" Landscape
(The "Big Six" Studios
Mini Majors
High Profile Production Companies
Top International TV Buyers); Realistic Pitch Goals; Basic Pitch Architecture
Timing of Deliverables
Different Pitch Scenarios and Environments (Pitch Fests
Festivals
Conferences and Markets
On-the-Lot meetings)
Pitching Dos & Don'ts
Bringing Talent to the Pitch and Detachable Attachments Final Thoughts
TABLE OF CONTENTS Intro: The Develop-Market-Pitch Continuum; Mise en Place
Mise en Scène Chapter 1: Marketing Development: Creative
Marketing
and Financial Comps Chapter 2: The Crucial Logline [Title
Genre
Tagline
Characters
Catalyst & Inciting Incident
Goals
Stakes
Nouns & Verbs
Irony
Logline Recipes
Starting Place Worksheet
Brainstorming Exercises and Templates]; Summary
Synopsis; One Sheet; Query Letters Chapter 3: Basic Development & Marketing Materials
Beat Outline
Development v. Marketing Treatments
Character vs. Casting Breakdowns; Scriptments
Selling vs. Shooting Scripts
Intellectual Property Protection Chapter 4: Advanced Marketing & Development Deliverables
Pitch Package
Pitch Deck
Look Books
Mood Board
EPK
TV Series Bibles (Marketing vs. Development vs. Writers' Room Bibles); Reality TV Format Bibles (Reality Competition
Structured
Unstructured
Documentary/Non-Fiction
Children's Programming); Proposals & Business Plans Chapter 5: Video Marketing Assets
Teaser
Theatrical Trailer
Sizzle Reel
Rip-O-Matic
Talent Reel
Completed Scenes
Frankenbiting
Proof of Concept
Dirty Pilot
Screener Chapter 6: Pitching
Prospecting
Hit List(s); "Buyer" Landscape
(The "Big Six" Studios
Mini Majors
High Profile Production Companies
Top International TV Buyers); Realistic Pitch Goals; Basic Pitch Architecture
Timing of Deliverables
Different Pitch Scenarios and Environments (Pitch Fests
Festivals
Conferences and Markets
On-the-Lot meetings)
Pitching Dos & Don'ts
Bringing Talent to the Pitch and Detachable Attachments Final Thoughts
Mise en Scène Chapter 1: Marketing Development: Creative
Marketing
and Financial Comps Chapter 2: The Crucial Logline [Title
Genre
Tagline
Characters
Catalyst & Inciting Incident
Goals
Stakes
Nouns & Verbs
Irony
Logline Recipes
Starting Place Worksheet
Brainstorming Exercises and Templates]; Summary
Synopsis; One Sheet; Query Letters Chapter 3: Basic Development & Marketing Materials
Beat Outline
Development v. Marketing Treatments
Character vs. Casting Breakdowns; Scriptments
Selling vs. Shooting Scripts
Intellectual Property Protection Chapter 4: Advanced Marketing & Development Deliverables
Pitch Package
Pitch Deck
Look Books
Mood Board
EPK
TV Series Bibles (Marketing vs. Development vs. Writers' Room Bibles); Reality TV Format Bibles (Reality Competition
Structured
Unstructured
Documentary/Non-Fiction
Children's Programming); Proposals & Business Plans Chapter 5: Video Marketing Assets
Teaser
Theatrical Trailer
Sizzle Reel
Rip-O-Matic
Talent Reel
Completed Scenes
Frankenbiting
Proof of Concept
Dirty Pilot
Screener Chapter 6: Pitching
Prospecting
Hit List(s); "Buyer" Landscape
(The "Big Six" Studios
Mini Majors
High Profile Production Companies
Top International TV Buyers); Realistic Pitch Goals; Basic Pitch Architecture
Timing of Deliverables
Different Pitch Scenarios and Environments (Pitch Fests
Festivals
Conferences and Markets
On-the-Lot meetings)
Pitching Dos & Don'ts
Bringing Talent to the Pitch and Detachable Attachments Final Thoughts