Kendall Haven

Story Smart

Using the Science of Story to Persuade, Influence, Inspire, and Teach

• Broschiertes Buch

Produktbeschreibung

This one-of-a-kind book reveals the secrets of a story's power to persuade, inspire, influence, and to teach. Our brains have been evolutionarily hardwired to think, to make sense, and to understand in simple-but hidden-story terms. You'll discover the Neural Story Net, the Make Sense Mandate, Motive Matching, and the Story Influence Line-and understand how these powerful concepts control listener/reader engagement, attention, and the impact your communications will exert. You'll learn that what reaches the conscious mind of your target audience is significantly different from what first reached their eyes and ears-and that you can control that internal, neural process. This easy to use guide is organized into four parts: the neuroscience of narrative; your story tools; how narratives exert influence (changing beliefs, attitudes, values, etc.); and the straightforward process of creating "Story Smart" stories.

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Produktdetails

• Verlag: Libraries Unlimited
• Seitenzahl: 184
• Erscheinungstermin: 14. Oktober 2014
• Englisch
• Abmessung: 254mm x 178mm x 11mm
• Gewicht: 358g
• ISBN-13: 9781610698115
• ISBN-10: 1610698118
• Artikelnr.: 40623834

Autorenporträt

KENDALL HAVEN is a nationally recognized master storyteller and the author of numerous books, including Marvels of Math, Write Right!, and Close Encounters with Deadly Dangers. A former research scientist, he is based in Fulton, California.

Inhaltsangabe

Contents Part I: Hooked on Story Part II: Story State of Mind Part III:
Eight Essential Elements Part IV: It Was a Dark and Stormy Night: How
Stories Create Influence Part V: Seven Story Steps: Step-By-Step
References Index