Cheryl A Clarke

Storytelling for Grantseekers

A Guide to Creative Nonprofit Fundraising

• Broschiertes Buch

Produktbeschreibung

STORYTELLING FOR GRANTSEEKERS This second edition of the best-selling book Storytelling for Grantseekers contains all the resources and information needed to help craft a persuasive summary, package a compelling narrative story, and create a short story approach to letters of inquiry. Cheryl Clarke walks grantseekers through all the phases of developing an effective proposal and highlights the creative elements that link components to each other and unify the entire proposal. Clarke also stresses the larger grantseeking effort, one that emphasizes preparation, working with the entire development staff and board of directors, and maintaining positive relations with funders. Using this resource, new and seasoned grantseekers will discover how to channel their passion and creativity to tell their organization's tale and create winning proposals. Completely revised and updated, this new edition contains: * A collection of new illustrative examples * Exercises that incorporate the storytelling approach * Suggestions for planning and hosting successful site visits * A helpful example of a full narrative proposal * Information about how the storytelling approach applies to other fundraising communications such as appeal letters and case statements PRAISE FOR THE SECOND EDITION of Storytelling for Grantseekers "Clarke's book is easy to read and follow, and her contention that grantmakers will be persuaded by a compelling story that demonstrates both knowledge of program and need for funding is spot-on." --CATHERINE FISHER, trustee, The Thomas J. Long Foundation "Cheryl Clarke breaks down the steps of writing a successful grant proposal and makes the entire process as natural as that of sharing the story of all the good work that our organizations do in the world." --DOROTEA REYNA, director of development, California Institute of Integral Studies "I recommend her book to all my students." --VIVIENNE FRENCH, part-time faculty, Truckee Meadows Community College, Reno, Nevada "My first edition is worn out from good use." --JEAN THERRIEN, executive director, Neighborhood Family Practice

Produktdetails

• Verlag: Wiley
• 2nd Revised edition
• Seitenzahl: 224
• Erscheinungstermin: 20. Januar 2009
• Englisch
• Abmessung: 233mm x 177mm x 20mm
• Gewicht: 339g
• ISBN-13: 9780470381229
• ISBN-10: 0470381221
• Artikelnr.: 25151621

Autorenporträt

THE AUTHOR Cheryl A. Clarke is a fundraising consultant with more than 20 years of experience in the nonprofit sector. She works with a wide range of nonprofit agencies to improve their fundraising capacity. Clarke is also a much-in-demand trainer and speaker and has presented at several international conferences of the Association of Fundraising Professionals.

Inhaltsangabe

Examples.

Foreword.

Preface.

Acknowledgments.

The Author.

Introduction: Why Storytelling?

ONE First Steps: Getting Ready for Grantseeking.

TWO Research and Relationships: Finding and CultivatingYour Audience.

THREE The Short Story: Writing Letters of Inquiry.

FOUR The Proposal Narrative: Introducing the Charactersand the Place.

FIVE The Need or Problem: Building Tension and Confl ictinto Your Story.

SIX Goals, Objectives, and Methods: Making Changes byAddressing the Problem.

SEVEN Evaluation and Future Funding: Writing the Epilogueand Planning for a Sequel.

EIGHT The Budget: Translating Your Story from Words toNumbers.

NINE The Summary, Titles, and Headings: Preparing YourMarketing Copy.

TEN Packaging: Publishing Your Proposal Story.

ELEVEN Site Visits and Beyond: Interacting withFunders.

TWELVE Beyond Grants: Applying the StorytellingMethod.

Afterword.

Appendix: The Final Manuscript: Two Letter Proposal Samples.

Index.