Jeff Leinaweaver

Storytelling for Sustainability

Deepening the Case for Change

• Broschiertes Buch

Produktbeschreibung

Storytelling is an ancient practice and a priceless skill. For sustainability practitioners who want to be more strategic and have more influence in shaping a better world, it is a crucial skill to master. In this DoShort, veteran sustainability strategist and storyteller Jeff Leinaweaver shows you which ways of storytelling 'transmit resonance' and lead to success and which lead to failure. You will learn techniques for using storytelling to attract attention and get better results, whether you are communicating statistics and priorities, advocating for change, organizing stakeholders, or building an authentic brand and community. Storytelling for Sustainability offers a comprehensive primer on storytelling and a range of insights and practical exercises, including: . The failure of the sustainability story . Discovering your passionate fact . Your convenience story . Reverse storyboarding . What's my storyline?

Produktdetails

• Verlag: Routledge
• Seitenzahl: 102
• Erscheinungstermin: 7. Mai 2015
• Englisch
• Abmessung: 210mm x 148mm x 6mm
• Gewicht: 145g
• ISBN-13: 9781910174500
• ISBN-10: 1910174505
• Artikelnr.: 42752963

Autorenporträt

Jeff Leinaweaver

Inhaltsangabe

AbstractAbout the AuthorAcknowledgmentsIntroduction1. What Makes a Story a
Story2. Story as Maps and Mystery3. The Organization as Storytelling
Animal4. Breaking the Routine: Story as Habit5. Practicing Destiny: What's
Your Sustainability Story?ReferencesImage Credits