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Don't simply show your data--tell a story with it!
Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples--ready for immediate application to your next graph or presentation.
Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to:
_ Understand the importance of context and audience
_ Determine the appropriate type of graph for your situation
_ Recognize and eliminate the clutter clouding yourinformation
_ Direct your audience's attention to the most important parts of your data
_ Think like a designer and utilize concepts of design in data visualization
_ Leverage the power of storytelling to help your message resonate with your audience
Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data--Storytelling with Data will give you the skills and power to tell it!
Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples--ready for immediate application to your next graph or presentation.
Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to:
_ Understand the importance of context and audience
_ Determine the appropriate type of graph for your situation
_ Recognize and eliminate the clutter clouding yourinformation
_ Direct your audience's attention to the most important parts of your data
_ Think like a designer and utilize concepts of design in data visualization
_ Leverage the power of storytelling to help your message resonate with your audience
Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data--Storytelling with Data will give you the skills and power to tell it!
"This book is excellent value for money and recommended reading for Business Analysts and Project/Programme managers or anyone who finds they struggle to achieve the impact they hope for when attempting to communicate their reasoning and analysis." (BCS, February 2016)
"I teach data-driven storytelling and communication to undergraduate, Ph.D. students, MBAs, and executives. Across all of these, storytelling with data is my core textbook and in every class, students want more from Cole--particularly in the form of hands-on remakes. I'm thrilled that I can now add Let's Practice! to my courses. Packed with examples and practical strategies, this is a must-have resource for anyone who needs to convey data, or to teach this critical professional skill to others."
--Steven Franconeri, Professor of Psychology, Director of the Cognitive Science Program and the Visual Thinking Lab at Northwestern University
"This book is stellar. Do not be fooled and think it is merely a set of practice exercises that augment the first book. Let's Practice! offers a treasure chest full of insights on change management, collaboration, leadership engagement, feedback, iteration, and how to think critically about what is important to the organization and its stakeholders. Cole offers clear, explicit instructions on how to define your audience, determine their needs, and craft narratives that engage and enlighten."
--Steve Wexler, author of The Big Book of Dashboards
--Steven Franconeri, Professor of Psychology, Director of the Cognitive Science Program and the Visual Thinking Lab at Northwestern University
"This book is stellar. Do not be fooled and think it is merely a set of practice exercises that augment the first book. Let's Practice! offers a treasure chest full of insights on change management, collaboration, leadership engagement, feedback, iteration, and how to think critically about what is important to the organization and its stakeholders. Cole offers clear, explicit instructions on how to define your audience, determine their needs, and craft narratives that engage and enlighten."
--Steve Wexler, author of The Big Book of Dashboards