Storytizing - Pearson, Bob
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Storytizing explains how leaders can employ sophisticated new tools to better understand how brand messages proliferate and who helps shape them. Pearson shows how firms can identify the customers and trends that shape their brand's story

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Storytizing explains how leaders can employ sophisticated new tools to better understand how brand messages proliferate and who helps shape them. Pearson shows how firms can identify the customers and trends that shape their brand's story