G. William Dauphinais

Straight from the CEO

The World's Top Business Leaders Reveal Ideas That Every Manager Can Use
Herausgeber: Dauphinais, G. William; Price, Colin

• Broschiertes Buch

Produktbeschreibung

America's foremost management consulting firm PricewaterhouseCoopers, joins forces with 30 of the world's most successful CEOs to reveal innovative ways to revitalize a company and improve the all-important bottom line.

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Produktdetails

• Verlag: Simon & Schuster
• Seitenzahl: 324
• Erscheinungstermin: 1. September 1999
• Englisch
• Abmessung: 216mm x 140mm x 19mm
• Gewicht: 459g
• ISBN-13: 9780684851952
• ISBN-10: 0684851954
• Artikelnr.: 21778540

Autorenporträt

G. William Dauphinais is in charge of Brand Management Marketing and Communication at PricewaterhouseCoopers and is the senior author of two previous books, The Paradox Principles and Better Change.

Inhaltsangabe

CONTENTS
Board of Contributors
Foreword
What We Can Learn from CEOs
Klaus M. Schwab, President, World Economic Forum
Introduction
CEOs Demand the ABCs -- Awareness, Belief, and Conduct
G. William Dauphinais and Colin Price
Part I
GLOBALIZATION: The Tempo Heats Up
1. Flemming LindelØV, Carlsberg Group
The Best International Brands are "Glocal"
2. Percy Barnevik, ABB Asea Brown Boveri Ltd.
Creating a Federation of National Cultures
3. Felix Rosenberg, Swisscom
Poised for the "Big Bang": Winning in the Deregulation Game
4. Mário Pais de Sousa, Vulcano-Termodomésticos
Smart Shopping in the World Supermarket of Management Ideas
5. Minoru Murofushi, Itochu Corporation
An Agile Giant
6. Rahul Bajaj, Bajaj Auto Ltd.
Bajaj: The New Face of Emerging Market Competition
7. James J. Schiro, Price Waterhouse
The New Phase of Globalization
Part II
RADICAL CHANGE: Turning Up the Volume
8. Cor Herkströter, Royal Dutch/Shell
Royal Dutch/Shell: Rewriting the Contracts
9. Dr. Heinrich von Pierer, Siemens A.G.
Changing Supertankers into Speedboats
10. Patrick Haren, Northern Ireland Electricity
Conjectures on Change: A Letter to the CEO
11. Serge Tchuruk, Alcatel Alsthom
Driving Fundamental Change at Alcatel: A New Prism on Customer Focus
12. Dr. Kenneth W. Kizer, U.S. Department of Veterans' Affairs
Health Care, Not Hospitals: Transforming the Veterans' Health
Administration
13. Sir Richard Evans, British Aerospace
A Benchmark That Brought Managers in from the Cold
Part III
LEADERSHIP: Giants of Value Creation
14. Sir Colin Marshall, British Airways
From Apprentice Ship's Purser to CEO: A Journey in Search of the Customer
15. Eckhard Pfeiffer, Compaq Computer Corporation
Future Tilt: How and Why Companies Need a Culture of Continuous Renewal
16. Michael Z. Kay, LSG/SKY Chefs
Memo to a Turnaround Boss
17. Sadako Ogata, The Office of the United Nations High Commissioner for
Refugees
Stakeholders Are a Reality Check for World Refugee Group
18. Robert B. Shapiro, Monsanto Company
Sparking the Growth Engine at Monsanto: Using Shareholder Value as the
Driving Framework
19. Michael Critelli, Pitney Bowes Inc.
Communicating in the Information Age: The Leadership Factor
Part IV
CULTURE: Fifteen Glorious Years!
20. Melvin R. Goodes, Warner-Lambert Company
Transforming the Culture of a Global Enterprise...One Employee at a Time
21. Don Argus, National Australia Bank Group
Focusing Leadership Through Corporate Values: A Key Driver for Success
22. Walter Shirley, Chase Manhattan Bank
The Art of the Inclusive Merger
23. Dirk Blaeslng, Fairway Filamentos
A Joint Venture That Found More than Synergy
24. Javier Herrero, Iberdrola
Shaping Culture with Activity-Based Management
25. Tanri Abenc, Bakrie & Bros.
From "Dynasty" to Rule by MBAs
Part V
INNOVATION AND CREATIVITY: No Finger Painting, Please
26. Southwood J. Morcott, Dana Corporation
Igniting a Firestorm of Creativity
27. Kenneth L. Lay, Enron Corporation
Coming Soon to Your Home and Business: The New Energy Majors
28. Justus Veeneklaas, Philips Australia
Reinventing Philips Down Under: Customers Seek Systems Solutions, Not Black
Boxes
29. Glen L. Urban, MIT Sloan School of Management
Strategic Roots of Innovation
30. David M. Kelley, IDEO Product Development
Performing Rapid Innovation Magic: Ten Secrets of a Modem Merlin
Part VI
CUSTOMER RELATIONSHIP: The Brand Is Dead. Long Live the Brand!
31. Peter Georgescu, Young & Rubicam
Creative Marketing Is the Core Strategy for the New Millennium
32. Douglas Sims, CoBank
Creating Competitive Advantage Through Customer Loyalty
33. Douglas Hyde, OshKosh B'Gosh, Inc.
New Products That Remain True to Core Values
Acknowledgments
Index