Craig Casselberry

Straight Up

The Business of Winning Politics: Communication Strategies for Innovative Companies

• Broschiertes Buch

Produktbeschreibung

The business of politics has evolved quickly over the last decade. Today, a strategic communications plan should touch all aspects of a company's business strategy, including its public and government affairs programs. Drawing on my direct experience with companies and coalitions of all sizes-from the Fortune 50 to small, emerging companies-I hope to provide tangible tools for Corporate America to communicate more effectively internally and externally and build a foundation for long-term success.

Produktdetails

• Verlag: iUniverse
• Seitenzahl: 84
• Erscheinungstermin: 19. Mai 2008
• Englisch
• Abmessung: 229mm x 152mm x 5mm
• Gewicht: 136g
• ISBN-13: 9780595495993
• ISBN-10: 0595495990
• Artikelnr.: 23883742