Strategic Alliance Management presents an academically grounded alliance development framework, detailing each stage of alliance development with consideration for specific management challenges. Additional chapters highlight the role of alliance professionals, business ecosystems and paradoxical issues in alliance relationships.
Strategic Alliance Management presents an academically grounded alliance development framework, detailing each stage of alliance development with consideration for specific management challenges. Additional chapters highlight the role of alliance professionals, business ecosystems and paradoxical issues in alliance relationships.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Brian Tjemkes is Assistant Professor of Management and Organization at VU University Amsterdam, the Netherlands Pepijn Vos is Researcher Consultant in the field of innovation and alliance management at TNO, the Netherlands Koen Burgers is a PhD Candidate at Nyenrode University, the Netherlands
Inhaltsangabe
List of figures List of tables List of boxes Preface 1 Strategic alliance management 2 Alliance strategy formulation 3 Alliance partner selection 4 Alliance negotiation 5 Alliance design 6 Alliance launch 7 Alliance management 8 Alliance evaluation 9 Alliance termination 10 Supplier alliances 11 Learning alliances 12 Co-branding alliances 13 International alliances 14 Asymmetrical alliances 15 Cross-sector alliances 16 Coopetition alliances 17 Multi-partner alliances 18 Alliance portfolios 19 Alliance networks 20 Business Ecosystems 21 Alliance co-evolution 22 Alliance professionals 23 Alliance teams 24 Alliance capabilities 25 Strategic alliance management: Science and Art Appendix Notes References Index
