Strategic Alliances & Marketing Partnerships - Gibbs, Richard;Humphries, Andrew
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Strategic Alliances and Marketing Partnerships will help you to understand how partnerships function and how you can manage them more effectively and efficiently - whether outsourcing, strategic alliances or co-manufacturing. Based on solid research and dealing with key topics such as supply chain management, marketing channels and relationship management, it identifies the key factors that determine partnering excellence.

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Produktbeschreibung
Strategic Alliances and Marketing Partnerships will help you to understand how partnerships function and how you can manage them more effectively and efficiently - whether outsourcing, strategic alliances or co-manufacturing. Based on solid research and dealing with key topics such as supply chain management, marketing channels and relationship management, it identifies the key factors that determine partnering excellence.
Autorenporträt
Richard Gibbs is an expert in relationship marketing. He has held senior positions in major companies including Xerox and Novell Inc. Andrew Humphries is currently CEO of SCCI Ltd which specializes in measuring commercial relationship performance. Following a career in UK Royal Air Force as Head of Defence Aviation Logistics, he gained a PhD from Cranfield School of Management and an MBA from the Open University.
Rezensionen
"The authors have certainly done a sterling job - thorough, practical and scholarly, reflecting their own experience and credentials."