In the era of tight and rapidly changing globalization, Universities are required to implement and develop strategic alliances with all stakeholders to maintain the sustainable quality of human resources. Research studies on strategic alliance in the field of higher education, especially in the field of tourism are still very limited. This study provides a breakthrough that strategic alliances can not only be done in the business world, but also in the education sector. This research still needs improvement since there are some limitations in generating its conclusion. Further research needs to be done on a wider scale and done through joint research.
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