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Deals with Eastern and Central Europe (ECE), and alliances with local partners with different attitudes, beliefs and ways of thinking. This book addresses issues in depth as how to reduce the gaps between Western and Eastern firms and how to make the alliances workable and fruitful. It also looks at development and benefits of networking.

Produktbeschreibung
Deals with Eastern and Central Europe (ECE), and alliances with local partners with different attitudes, beliefs and ways of thinking. This book addresses issues in depth as how to reduce the gaps between Western and Eastern firms and how to make the alliances workable and fruitful. It also looks at development and benefits of networking.
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