Now-a-days, the world is changing at a pace which can hardly be followed, the economy is moving to a new stage of globalization where human potential such as talent and brainpower are gaining a predominant importance. The 2013 world-wide annual survey conducted by the Boston Consulting Group and the European Association for People Management showed that in Macedonia as in the most European countries (19 out of 25) talent management ranked highest among the ten most significant HRM practices. The Macedonian economy is one of the smallest in Europe, with an underdeveloped labor market and a high unemployment rate. The number of talented people and skilled workers probably spans within similar proportions. The country is still predominantly a workforce exporter, particularly when it comes to highly educated and skilled staff, valued as talents. A simple inquiry on any internet search engine shows no single result of any research papers in the field of talent management. This indicates an evident absence of broader awareness for the importance of this topic within the Macedonian companies, as well as in the scientific and business research circles, the universities and the consultants.