Sotiris T. Lalaounis (UK University of Exeter)

Broschiertes Buch

Strategic Brand Management and Development

Creating and Marketing Successful Brands

Beschreibung

This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives. It provides numerous examples which contextualise theory.

Autor

Sotiris T. Lalaounis is an Associate Professor in Brand and Design Management and Deputy School Education Director at the University of Bristol Business School, UK. Sotiris earned his PhD from the Centre for Creative Industries at Glasgow Caledonian University. His research interests include organisational tensions and paradoxes in the creative economy. He has published in Creativity and Innovation Management, European Management Journal, and The Design Journal. Sotiris is the author of Design Management: Organisation and Marketing Perspectives, and Strategic Brand Management and Development: Creating and Marketing Successful Brands , both published by Routledge.

Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 370
• Erscheinungstermin: 31. Dezember 2020
• Englisch
• Abmessung: 246mm x 174mm x 20mm
• Gewicht: 718g
• ISBN-13: 9780367338756
• ISBN-10: 0367338750
• Artikelnr.: 59999835