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A solid framework for businesses to create a market-developing strategy Business transformation is a key executive management initiative that attempts to align people, process, and technology initiatives of an organization more closely with its business strategy and vision to support and help innovate new business strategies and meet long-term objectives. Strategic Business Transformation reveals how you can predict if your market is transforming, linking and aligning ten key strategic variables under a common strategic dashboard. * Provides a tested framework of this strategic invention and…mehr

Produktbeschreibung
A solid framework for businesses to create a market-developing strategy Business transformation is a key executive management initiative that attempts to align people, process, and technology initiatives of an organization more closely with its business strategy and vision to support and help innovate new business strategies and meet long-term objectives. Strategic Business Transformation reveals how you can predict if your market is transforming, linking and aligning ten key strategic variables under a common strategic dashboard. * Provides a tested framework of this strategic invention and transformation that the author has applied to several companies * Includes case studies of the entrepreneurial and large multi-billion revenue institutions that have used this method-and succeeded * Shows how internal and external factors drive should drive strategic transformation Filled with case studies and practical examples, this book gives readers a proven framework from which to create a transformative business strategy.
Autorenporträt
MOHAN NAIR is Chief Innovation Officer of a health plan in the Northwest/Mountain region. He founded Emerge Inc., a transformation advisory firm, in 1993 and is the former director and president of ABC Technologies Inc. He has authored two books on cost and performance management. In 2009, the Marketing Leadership Council of the Corporate Executive Board highlighted him as a "Marketing Thought Leader."