Combining and augmenting quantitative and qualitative methods with the latest digital tools and resources, this research methods book equips students to conduct, analyze, and present meaningful research in advertising, marketing, and public relations disciplines.
Combining and augmenting quantitative and qualitative methods with the latest digital tools and resources, this research methods book equips students to conduct, analyze, and present meaningful research in advertising, marketing, and public relations disciplines.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Chapter 1: An Introduction to Research in Strategic Communication Chapter 2: Foundations of Strategic Communication Research Chapter 3: Ethical Considerations in Research Chapter 4: Sampling Techniques Chapter 5: Survey Design and Implementation Chapter 6: Qualitative Research Methods Chapter 7: Applications of Qualitative Research Chapter 8: Quantitative Research Methods Chapter 9: Statistical Analysis Chapter 10: Inferential Statistics Chapter 11: Advanced Data Analysis Techniques Chapter 12: Experimental Research Chapter 13: Content Analysis Chapter 14: Reporting and Presenting Research Findings References Index About the Author
Chapter 1: An Introduction to Research in Strategic Communication Chapter 2: Foundations of Strategic Communication Research Chapter 3: Ethical Considerations in Research Chapter 4: Sampling Techniques Chapter 5: Survey Design and Implementation Chapter 6: Qualitative Research Methods Chapter 7: Applications of Qualitative Research Chapter 8: Quantitative Research Methods Chapter 9: Statistical Analysis Chapter 10: Inferential Statistics Chapter 11: Advanced Data Analysis Techniques Chapter 12: Experimental Research Chapter 13: Content Analysis Chapter 14: Reporting and Presenting Research Findings References Index About the Author
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