Strategic Communication

Herausgeber: Heath, Robert L; Gregory, Anne

• Broschiertes Buch

Produktdetails

• Verlag: Sage Publications
• Four-Volume Set edition
• Seitenzahl: 1680
• Erscheinungstermin: 12. Dezember 2014
• Englisch
• Abmessung: 234mm x 156mm x 150mm
• Gewicht: 3118g
• ISBN-13: 9781446275832
• ISBN-10: 1446275833
• Artikelnr.: 40546731

Autorenporträt

Robert L. Heath (Professor Emeritus, University of Houston) has published more than 100 articles and chapters as well as 20 books. Among these are the Encyclopedia of Public Relations (first edition, 2005, second edition, 2013; Sage), Handbook of Public Relations (2001) and Sage Handbook of Public Relations (2010). His Strategic Issues Management (with Richard Nelson, 1985; 1997; with Michael J. Palenchar, 2009) is nearing two decades of being in print with Sage. He also published Today′s Public Relations (2006; Sage) with W. Timothy Coombs. Anne Gregory (Professor of Corporate Communication, University of Huddersfield) has published more than 70 articles and chapters, three books and initiated and edits the CIPR series of 17 books. She is Editor in Chief of the Journal of Communication Management, was President of the UK Charted Institute of Public Relations and is Chair of the Global Alliance of Public Relations and Communication Management. In 2009, she was awarded the Sir Stephen Tallents Medal, the highest award of the UK Chartered Institute of Public Relations, for her outstanding contributions to the Profession.