Strategic Communication

New Agendas in Communication
Herausgeber: Dudo, Anthony; Kahlor, Leeann

• Gebundenes Buch

Produktbeschreibung

The focus of this book is Strategic Communication. Communication can be defined as strategic if its development and/or dissemination is driven by an expected outcome. These outcomes can be attitudinal, behavioral, persuasive or knowledge-related; they can lead to change or engagement, or they can miss their mark entirely. In looking at strategic communication, one is not limited to a specific context or discipline. Many of the scholars in the volume are generating research that covers strategic communication in ways that are meaningful across fields.

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Produktdetails

• Verlag: Routledge
• Seitenzahl: 206
• Erscheinungstermin: 13. Juli 2016
• Englisch
• Abmessung: 235mm x 157mm x 16mm
• Gewicht: 459g
• ISBN-13: 9781138184787
• ISBN-10: 1138184780
• Artikelnr.: 43776793

Autorenporträt

Anthony Dudo is an Assistant Professor at the University of Texas at Austin. LeeAnn Kahlor is an Associate Professor at the University of Texas at Austin.

Inhaltsangabe

Table of Contents
Preface. New Agendas for Strategic Communication.
By Anthony Dudo, Ph.D. and LeeAnn Kahlor, Ph.D. p. #
Chapter 1. A Story about Stories in Strategic Communication.
By Michael Dahlstrom, Ph.D. p. #
Chapter 2. Strategic Storytelling: Narrative Messaging in Entertainment and
Emergent Media.
By Heather L. LaMarre, Ph.D. p. #
Chapter 3. The Promise of Participatory Media: Identifying the Potential
Roles of Influential Content Generators in Prosocial Strategic
Communication.
By Kajsa Dalrymple, Ph.D and Rachel Young, Ph.D. p. #
Chapter 4. The Social Nature of Online Media and its Effects on Behaviors
and Attitudes.
By Ashley Anderson, Ph.D. p. #
Chapter 5. How We Talk and Why it Matters.
By Myiah Hutchens, Ph.D. p. #
Chapter 6. Strategic Communication and U.S. National Security Affairs:
Applied Critical-Cultural and Rhetorical Perspectives.
By Hamilton Bean, Ph.D. p. #
Chapter 7. Marketer-Consumer Language Cooperation in Strategic
Communication.
By Ann Kronrod, Ph.D. p. #
Chapter 8. How Marketing Communications Influence the Formation of Food
Habits Prior to Adulthood.
By Anna McAlister, Ph.D. p. #
Chapter 9. Social Media and Crisis Communication: Explicating the
Social-Mediated Crisis Communication Model.
By Lucinda Austin, Ph.D. and Yan Jin, Ph.D. p. #