The focus of this book is Strategic Communication. Communication can be defined as strategic if its development and/or dissemination is driven by an expected outcome. These outcomes can be attitudinal, behavioral, persuasive or knowledge-related; they can lead to change or engagement, or they can miss their mark entirely. In looking at strategic communication, one is not limited to a specific context or discipline. Many of the scholars in the volume are generating research that covers strategic communication in ways that are meaningful across fields.
The focus of this book is Strategic Communication. Communication can be defined as strategic if its development and/or dissemination is driven by an expected outcome. These outcomes can be attitudinal, behavioral, persuasive or knowledge-related; they can lead to change or engagement, or they can miss their mark entirely. In looking at strategic communication, one is not limited to a specific context or discipline. Many of the scholars in the volume are generating research that covers strategic communication in ways that are meaningful across fields.
Anthony Dudo is an Assistant Professor at the University of Texas at Austin. LeeAnn Kahlor is an Associate Professor at the University of Texas at Austin.
Inhaltsangabe
Table of Contents Preface. New Agendas for Strategic Communication. By Anthony Dudo, Ph.D. and LeeAnn Kahlor, Ph.D. p. # Chapter 1. A Story about Stories in Strategic Communication. By Michael Dahlstrom, Ph.D. p. # Chapter 2. Strategic Storytelling: Narrative Messaging in Entertainment and Emergent Media. By Heather L. LaMarre, Ph.D. p. # Chapter 3. The Promise of Participatory Media: Identifying the Potential Roles of Influential Content Generators in Prosocial Strategic Communication. By Kajsa Dalrymple, Ph.D and Rachel Young, Ph.D. p. # Chapter 4. The Social Nature of Online Media and its Effects on Behaviors and Attitudes. By Ashley Anderson, Ph.D. p. # Chapter 5. How We Talk and Why it Matters. By Myiah Hutchens, Ph.D. p. # Chapter 6. Strategic Communication and U.S. National Security Affairs: Applied Critical-Cultural and Rhetorical Perspectives. By Hamilton Bean, Ph.D. p. # Chapter 7. Marketer-Consumer Language Cooperation in Strategic Communication. By Ann Kronrod, Ph.D. p. # Chapter 8. How Marketing Communications Influence the Formation of Food Habits Prior to Adulthood. By Anna McAlister, Ph.D. p. # Chapter 9. Social Media and Crisis Communication: Explicating the Social-Mediated Crisis Communication Model. By Lucinda Austin, Ph.D. and Yan Jin, Ph.D. p. #
Table of Contents Preface. New Agendas for Strategic Communication. By Anthony Dudo, Ph.D. and LeeAnn Kahlor, Ph.D. p. # Chapter 1. A Story about Stories in Strategic Communication. By Michael Dahlstrom, Ph.D. p. # Chapter 2. Strategic Storytelling: Narrative Messaging in Entertainment and Emergent Media. By Heather L. LaMarre, Ph.D. p. # Chapter 3. The Promise of Participatory Media: Identifying the Potential Roles of Influential Content Generators in Prosocial Strategic Communication. By Kajsa Dalrymple, Ph.D and Rachel Young, Ph.D. p. # Chapter 4. The Social Nature of Online Media and its Effects on Behaviors and Attitudes. By Ashley Anderson, Ph.D. p. # Chapter 5. How We Talk and Why it Matters. By Myiah Hutchens, Ph.D. p. # Chapter 6. Strategic Communication and U.S. National Security Affairs: Applied Critical-Cultural and Rhetorical Perspectives. By Hamilton Bean, Ph.D. p. # Chapter 7. Marketer-Consumer Language Cooperation in Strategic Communication. By Ann Kronrod, Ph.D. p. # Chapter 8. How Marketing Communications Influence the Formation of Food Habits Prior to Adulthood. By Anna McAlister, Ph.D. p. # Chapter 9. Social Media and Crisis Communication: Explicating the Social-Mediated Crisis Communication Model. By Lucinda Austin, Ph.D. and Yan Jin, Ph.D. p. #
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