Jane Johnson, Leanne Glenny

Strategic Communication

Public relations at work

• Broschiertes Buch

Produktbeschreibung

This complete introduction to the fundamentals of communication and public relations presents innovative and creative approaches to deliver 100 tools and tactics, over 30 theories and models, and three levels of strategy that underpin successful communication.

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Produktdetails

• Verlag: Allen & Unwin
• Seitenzahl: 336
• Erscheinungstermin: 29. September 2020
• Englisch
• Abmessung: 175mm x 229mm x 28mm
• Gewicht: 580g
• ISBN-13: 9781760876432
• ISBN-10: 1760876437
• Artikelnr.: 60021101

Autorenporträt

Jane Johnston, PhD is Associate Professor in the School of Communication and Arts at The University of Queensland. A former public relations practitioner and journalist, she is co-editor of Public Relations: Theory & Practice and co-author of Media Strategies. Leanne Glenny, PhD is Adjunct Senior Research Fellow at the University of South Australia and has been a lecturer in strategic communication for over nineteen years. She has experience in communication roles within government and is a Fellow of the Public Relations Institute of Australia (PRIA).

Inhaltsangabe

Part 1: Foundations and the working environment 1. Introducing strategic
communication and public relations 2. Communication at work 3. Issues,
risk, crises and corporate social responsibility 4. Ethical and legal
practice 5. Working in a media-dominated world Part 2: Process, planning
and implementation 6. Research, measurement and evaluation 7. Working
strategically 8. Planning and campaign development 9. Tactic selection and
content creation Part 3: Theory 10. Theory: Where learning starts