Good content isn't magical--it's thoughtful, creative, and well researched words put together with finesse. In Strategic Content Design, you'll learn how to create effective content, using hard-won research methods, best practices, and proven tips for conducting quantitative and qualitative content-focused research and testing. "This is me, shouting from the rooftops: Strategic Content Design belongs in the hands of absolutely anyone who cares about content in UX--by which I mean EVERYONE." --Kristina Halvorson, CEO and Founder, Brain Traffic Who Should Read This Book? Content professionals of all types--copywriters, strategists, designers, managers, operations managers, and leaders of content people. It's also useful if you're part of a user experience or product team, including UX writers, researchers, and software developers. Takeaways * Realistically assess the current state of your content. * Learn how to write content research questions. * Create a content research study and evaluate your content': s effectiveness. * Identify which specific words or content elements to test. Analyze your research results. * Identify which specific words or content elements to test. * Determine which research methods and tools are ideal for your team's content research needs. * Elevate the role of content design in your company, proving that content is key to creating an outstanding customer experience--and improving your bottom line. * Create a content research roadmap. * Learn from professional content people in case studies that highlight practical examples.
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Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.