- Broschiertes Buch
- Merkliste
- Auf die Merkliste
- Bewerten Bewerten
- Teilen
- Produkt teilen
- Produkterinnerung
- Produkterinnerung
Strategic Content Marketing offers a comprehensive guide to plan, create, implement and analyse an effective content marketing strategy in practice.
Andere Kunden interessierten sich auch für
- Andy MaslenPersuasive Copywriting35,99 €
- Lazar DzamicThe Definitive Guide to Strategic Content Marketing38,99 €
- Robert Rose (Chief Strategy Officer)Content Marketing Strategy35,99 €
- The Dynamics of Influencer Marketing55,99 €
- John JantschThe Referral Engine20,99 €
- Fykaa CaanCelebrity Fashion Marketing52,99 €
- Alan CharlesworthDigital Marketing60,99 €
-
-
-
Strategic Content Marketing offers a comprehensive guide to plan, create, implement and analyse an effective content marketing strategy in practice.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Produktdetails
- Produktdetails
- Verlag: Taylor & Francis Ltd
- Seitenzahl: 266
- Erscheinungstermin: 8. Januar 2024
- Englisch
- Abmessung: 174mm x 246mm x 20mm
- Gewicht: 514g
- ISBN-13: 9781032438481
- ISBN-10: 1032438487
- Artikelnr.: 69114418
- Verlag: Taylor & Francis Ltd
- Seitenzahl: 266
- Erscheinungstermin: 8. Januar 2024
- Englisch
- Abmessung: 174mm x 246mm x 20mm
- Gewicht: 514g
- ISBN-13: 9781032438481
- ISBN-10: 1032438487
- Artikelnr.: 69114418
Rebecca Geier for over 30 years, Rebecca has worked with technical professionals to develop their brands and tell their company's stories to target audiences. She has worked in corporate marketing settings, founded and served as CEO of her own inbound and content B2B marketing agency, and has served as Chief Marketing Officer of two SaaS startups in the chemical and AI software industries. She has uniquely worked alongside engineers and scientists to develop specific, measurable content strategies and persuaded those who previously believed content marketing doesn't work for skeptical, technical audiences. Named by The Wall Street Journal editors among America's Most Innovative Entrepreneurs, Rebecca has dedicated her time to researching the modern, digital buying journey and published annual reports that are read by tens of thousands of B2B business leaders around the world. Based on her research and decades of practice, in 2016, she published her first book, Smart Marketing for Engineers: An Inbound Marketing Guide to Reaching Technical Audiences. She has served as the keynote speaker on the topic of inbound and content marketing globally, including serving for many years as a featured speaker at the premier annual event for content marketers, Content Marketing World. Dan Farkas is a Lecturer in Strategic Communication at Ohio State University, US. Dan has taught courses on research methods, strategy, content creation, crisis communication, analytics, and measurement. Dan also advises chapters of the Public Relations Student Society of America. In Dan's 12 years of advising, his chapters have earned national recognition including Chapter of the Year, Student-Run Firm of the Year, Pacesetter, and Star Chapter. For this mentorship, Dan is one of only 19 people to have earned the Walt Seifert Award for Outstanding Service to PRSA. A nationally sought keynote speaker on emerging marketing, Dan is also a business owner who helped clients receive media coverage from ESPN, the New York Times, the Washington Post, the BBC, NPR, and the Associated Press. Dan has earned more than 20 awards for his work in television news, which appeared on CNN, MSNBC, and SI.com. He currently hosts the Strategic Communicator podcast through the Marketing Podcast Network.
Foreword. Chapter 1: Content Marketing Myths. Section 1: Content Strategy.
Chapter 2: New Product Development and Positioning and its Role in Content
Marketing. Chapter 3: Buyer Personas and Their Role in Content Marketing.
Chapter 4: Content Marketing Planning and Integrated Marketing. Chapter 5:
Creating Persuasive Content. Section 2: Content Delivery. Chapter 6: Earned
Media and Its Role in Content Marketing. Chapter 7: Digital Owned Media
(Part 1). Chapter 8: Digital Owned Media (Part 2). Chapter 9: Product
Collateral and its Role in Content Marketing. Chapter 10: Two Common B2B
Content Marketing Types. Section 3: Content Marketing Measurement, The Role
of AI, and Career Outlook. Chapter 12: The Future of Content Marketing.
Chapter 2: New Product Development and Positioning and its Role in Content
Marketing. Chapter 3: Buyer Personas and Their Role in Content Marketing.
Chapter 4: Content Marketing Planning and Integrated Marketing. Chapter 5:
Creating Persuasive Content. Section 2: Content Delivery. Chapter 6: Earned
Media and Its Role in Content Marketing. Chapter 7: Digital Owned Media
(Part 1). Chapter 8: Digital Owned Media (Part 2). Chapter 9: Product
Collateral and its Role in Content Marketing. Chapter 10: Two Common B2B
Content Marketing Types. Section 3: Content Marketing Measurement, The Role
of AI, and Career Outlook. Chapter 12: The Future of Content Marketing.
Foreword. Chapter 1: Content Marketing Myths. Section 1: Content Strategy.
Chapter 2: New Product Development and Positioning and its Role in Content
Marketing. Chapter 3: Buyer Personas and Their Role in Content Marketing.
Chapter 4: Content Marketing Planning and Integrated Marketing. Chapter 5:
Creating Persuasive Content. Section 2: Content Delivery. Chapter 6: Earned
Media and Its Role in Content Marketing. Chapter 7: Digital Owned Media
(Part 1). Chapter 8: Digital Owned Media (Part 2). Chapter 9: Product
Collateral and its Role in Content Marketing. Chapter 10: Two Common B2B
Content Marketing Types. Section 3: Content Marketing Measurement, The Role
of AI, and Career Outlook. Chapter 12: The Future of Content Marketing.
Chapter 2: New Product Development and Positioning and its Role in Content
Marketing. Chapter 3: Buyer Personas and Their Role in Content Marketing.
Chapter 4: Content Marketing Planning and Integrated Marketing. Chapter 5:
Creating Persuasive Content. Section 2: Content Delivery. Chapter 6: Earned
Media and Its Role in Content Marketing. Chapter 7: Digital Owned Media
(Part 1). Chapter 8: Digital Owned Media (Part 2). Chapter 9: Product
Collateral and its Role in Content Marketing. Chapter 10: Two Common B2B
Content Marketing Types. Section 3: Content Marketing Measurement, The Role
of AI, and Career Outlook. Chapter 12: The Future of Content Marketing.