Edd Applegate

Broschiertes Buch

Strategic Copywriting

How to Create Effective Advertising

Beschreibung

A detailed guide to proven strategies and techniques used in writing and designing successful ads for various print, broadcast, and social media.

Autor

Edd Applegate has taught undergraduate and graduate courses in advertising and mass communications for more than 30 years. He has written extensively about advertising, including several books, numerous chapters and entries for other books and encyclopedias, and several articles for refereed academic journals and conference proceedings.

Produktdetails

• Verlag: Bloomsbury Publishing PLC
• 2nd edition
• Seitenzahl: 310
• Erscheinungstermin: 5. November 2015
• Englisch
• Abmessung: 254mm x 178mm x 17mm
• Gewicht: 587g
• ISBN-13: 9781442244085
• ISBN-10: 1442244089
• Artikelnr.: 43213399