Robin Landa

Strategic Creativity

A Business Field Guide to Advertising, Branding, and Design

• Broschiertes Buch

Produktbeschreibung

The secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advertising, branding, and design ideas and solutions, and to working with creatives. A fundamental resource that enables business professionals to stand out amongst their colleagues.

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Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 196
• Erscheinungstermin: 2. Juni 2022
• Englisch
• Abmessung: 229mm x 152mm x 11mm
• Gewicht: 326g
• ISBN-13: 9781032137797
• ISBN-10: 1032137797
• Artikelnr.: 63116904

Autorenporträt

Robin Landa is an expert in creative advertising, branding, graphic design, and social media, and has been called a "creativity guru," having published over 20 widely recognized books in her fields of expertise. Robin holds the title of Distinguished Professor of the Michael Graves College, Kean University, USA. She has won numerous awards for her design, writing, and research, and the Carnegie Foundation lists her among the greatest teachers of our time. Robin is a former chair of Design Incubation and serves as a creative consultant to the C-suites of international corporations. You can find out more about her work online at Robinlanda.com

Inhaltsangabe

1.Why Strategic Creativity
2. Thinking Creatively
3. Strategically Creative Ideas
4. Strategically Creative Copywriting
5. Strategically Creative Design
6. Branding & Art Direction
7. Diversity
Equity
Inclusion
& Purpose-led Marketing
8. Building a Culture for Results