Andere Kunden interessierten sich auch für
![Successful Customer Relationship Management Programs and Technologies]( "Successful Customer Relationship Management Programs and Technologies")
Successful Customer Relationship Management Programs and Technologies198,99 €![Customer Relationship Management and the Social and Semantic Web]( "Customer Relationship Management and the Social and Semantic Web")
Customer Relationship Management and the Social and Semantic Web199,99 €![Customer Relationship Management Strategies in the Digital Era]( "Customer Relationship Management Strategies in the Digital Era")
Customer Relationship Management Strategies in the Digital Era215,99 €![Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0]( "Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0")
Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0265,99 €![Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0]( "Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0")
Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0204,99 €![Adoption and Implementation of AI in Customer Relationship Management]( "Adoption and Implementation of AI in Customer Relationship Management")
Adoption and Implementation of AI in Customer Relationship Management249,99 €![Adoption and Implementation of AI in Customer Relationship Management]( "Adoption and Implementation of AI in Customer Relationship Management")
Adoption and Implementation of AI in Customer Relationship Management199,99 €
In today's society, organizations are looking to optimize potential social interactions and increase familiarity with customers by developing relationships with various stakeholders through social media platforms. Strategic Customer Relationship Management in the Age of Social Media provides a variety of strategies, applications, tools, and techniques for corporate success in social media in a coherent and conceptual framework. In this book, upper-level students, interdisciplinary researchers, academicians, professionals, practitioners, scientists, executive managers, and consultants of marketing and CRM in profit and non-profit organizations will find the resources necessary to adopt and implement social CRM strategies within their organizations. This publication provides an advanced and categorized variety of strategies, applications, and tools for successful Customer Relationship Management including, but not limited to, social CRM strategies and technologies, creation and management of customers' networks, customer dynamics, social media analytics, customer intelligence, word of mouth advertising, customer value models, and social media channel management.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.