Strategic Event Leveraging - Ziakas, Dr Vassilios (Independent Scholar, UK)
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This book comprehensively describes, explains, critiques and refines our current perspectives of event leveraging and, in so doing, provides an analytic account of the event leveraging subject area as a whole, as it concerns the strategic pursuit of attaining and magnifying benefits that derive from events.

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Produktbeschreibung
This book comprehensively describes, explains, critiques and refines our current perspectives of event leveraging and, in so doing, provides an analytic account of the event leveraging subject area as a whole, as it concerns the strategic pursuit of attaining and magnifying benefits that derive from events.
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Autorenporträt
Dr. Vassilios Ziakas is an academician studying organizational sport and leisure policy at the regional, national and international levels. He undertakes conceptual and applied research across sport, leisure, tourism and event contexts focusing on the strategic management of relevant organizations as well as wider leveraging programs or initiatives intended to optimize benefits for sustainable community development. In doing so, his research adopts an interdisciplinary approach to examine theoretical and practical issues in the provision, delivery and evaluation of sport, leisure, and events. From this perspective, he also focuses particularly on exploring linkages among sport, tourism, leisure, and events through the employment of strategic planning and conception of community development projects aimed at enabling joint cross-sectoral initiatives and optimal program design, delivery and leveraging.