Ranjit Thind

Strategic Fashion Management

Concepts, Models and Strategies for Competitive Advantage

• Gebundenes Buch

Produktbeschreibung

Strategic Fashion Management is a highly accessible book providing a unique look into the strategic drivers of the dynamic and ever-growing fashion industry. The book is particularly suitable for final year undergraduates and post-graduate students studying fashion marketing and management or those on MBA and international business courses who wish to understand more about the fashion ecosystem. It is also designed to serve as an important reference for executives who are interested in conceptualising strategic issues that are pertinent to the industry.

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Produktdetails

• Verlag: Routledge
• Seitenzahl: 184
• Erscheinungstermin: 21. November 2017
• Englisch
• Abmessung: 240mm x 161mm x 15mm
• Gewicht: 448g
• ISBN-13: 9781138064546
• ISBN-10: 1138064548
• Artikelnr.: 52527160

Autorenporträt

Ranjit Thind has nearly 20 years' global experience in the fashion industry and has worked for a variety of iconic brands such Nike, Asprey and Ralph Lauren. He is an alumnus of the London College of Fashion, United Kingdom, and Harvard Business School, United States.

Inhaltsangabe

Table of Contents
1. The Business Environment: Industry Dynamics And Value Drivers
2. Emerging Markets: A New Paradigm
3. Strategy: Creating And Capturing A Competitive Advantage
4. Creating Winning Business Models: Past, Present And Future
5. Brand Management: Leveraging The Fundamentals
6. Innovation Driven Growth: The Formula For Success
7. Mergers And Acquisitions: Deal Strategy, Execution And Integration
8. Management And Leadership: Approaches, Styles And Activities
9. Culture And Inclusion: Capabilities, Diversity And Action
10. Work-Life Harmony: Strategies For Successful Assimilation
11. The Future Of Fashion: A New Reality