STRATEGIC FINANCIAL MANAGEMENT FOR COMPANY SURVIVAL - Xavier, André;Santos, Gustavo
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This book presents the importance of strategic financial management for the success of companies, covering tools such as cash flow, financial indicators and business budgeting. It highlights the importance of using cash flow correctly, which is often underused, compromising the effectiveness of financial management. The research carried out highlights the need for more effective and regular cash flow practices, which are essential for accurate financial planning and effective control of resources. By adopting efficient financial management practices, companies can improve their…mehr

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Produktbeschreibung
This book presents the importance of strategic financial management for the success of companies, covering tools such as cash flow, financial indicators and business budgeting. It highlights the importance of using cash flow correctly, which is often underused, compromising the effectiveness of financial management. The research carried out highlights the need for more effective and regular cash flow practices, which are essential for accurate financial planning and effective control of resources. By adopting efficient financial management practices, companies can improve their competitiveness, guarantee financial sustainability and achieve their long-term objectives.
Autorenporträt
André Xavier is an Administrator from AESGA/FACIGA.Gustavo Santos has a Master's degree in Literature, specializes in Finance, Public Management and Leisure, is an administrator and tourism expert, a professor at AESGA and the coordinator of the Administration in FLOW research laboratory.