strategic flexibility of SMEs - Najmaei, Arash;Sadeghinejad, Zahra
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SMEs form the backbone of economies. For growing economies such as Malaysia these firms play a fundamental role in industrial dynamism, economic mechanism and market evolution. This places a key emphasis on the strategic behavior of these firms.This study is situated within this context. It aims to explore dimensions of strategic flexibility or resiliency of these firms and narrows its focus towards manufacturing firms. This is because manufacturing SMEs face a tremendous amount of exogenous changes which endanger their operation and necessitate them to become agile and flexible.

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Produktbeschreibung
SMEs form the backbone of economies. For growing economies such as Malaysia these firms play a fundamental role in industrial dynamism, economic mechanism and market evolution. This places a key emphasis on the strategic behavior of these firms.This study is situated within this context. It aims to explore dimensions of strategic flexibility or resiliency of these firms and narrows its focus towards manufacturing firms. This is because manufacturing SMEs face a tremendous amount of exogenous changes which endanger their operation and necessitate them to become agile and flexible.
Autorenporträt
Arash Najmaei earned his MBA in Malaysia, he is a civil engineer and currently studying PhD of strategic management in Australia. He has taught strategic management and marketing management in a number of international schools. He has also been an active researcher and consultant publishing up to 40 papers.