Allan Afuah (USA University of Michigan)

Broschiertes Buch

Strategic Innovation

New Game Strategies for Competitive Advantage

Beschreibung

Strategic Innovation demonstrates to students how to create and appropriate value using new game strategies to gain competitive advantage. The book shows that innovation is not simply about developing new technologies into new products or services, but often, about finding new models for doing business in the face of change.

Autor

Allan Afuah is Associate Professor of Strategy and International Business at the Stephen M. Ross School of Business, University of Michigan.

Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 506
• Erscheinungstermin: 17. Februar 2009
• Englisch
• Abmessung: 254mm x 178mm x 27mm
• Gewicht: 878g
• ISBN-13: 9780415997829
• ISBN-10: 0415997828
• Artikelnr.: 25460438