Allan Afuah (USA University of Michigan)

Strategic Innovation

New Game Strategies for Competitive Advantage

• Broschiertes Buch

Produktbeschreibung

Strategic Innovation demonstrates to students how to create and appropriate value using new game strategies to gain competitive advantage. The book shows that innovation is not simply about developing new technologies into new products or services, but often, about finding new models for doing business in the face of change.

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Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 506
• Erscheinungstermin: 17. Februar 2009
• Englisch
• Abmessung: 254mm x 178mm x 27mm
• Gewicht: 878g
• ISBN-13: 9780415997829
• ISBN-10: 0415997828
• Artikelnr.: 25460438

Autorenporträt

Allan Afuah is Associate Professor of Strategy and International Business at the Stephen M. Ross School of Business, University of Michigan.

Inhaltsangabe

Part 1: Introduction 1. Introduction to New Game Strategies and Overview 2.
Assessing the Profitability Potential of a Strategy 3. The Long Tail and
New Games Part 2: Strengths and Weaknesses 4. Creating and Appropriating
Value in the Face of New Games 5. Resources and Capabilities in the Face of
New Games 6. First-mover Advantages and Disadvantages 7. Implementation of
New Game Strategies Part 3: Opportunities and Threats 8. Disruptive
Technologies as New Games 9. Globalization Through New Games 10. New Game
Environments and the Role of Governments 11. Coopetition and Game Theory
Part 4: Applications 12. Entering a New Business Using New Games 13.
Strategy Frameworks Part 5: Cases Case 1: New World Invades France's Wine
Terroir Case 2: Sephora Takes on America Case 3: Netflix: Responding to
Blockbuster, Again Case 4: Threadless in Chicago Case 5: Pixar Changes the
Rules of the Game Case 6: Lipitor: The World's Best-Selling Drug Case 7:
New Belgium: Brewing a New Game Case 8: Botox: How Long Would the Smile
Last? Case 9: Ikea Lands in the New World Case 10: Esperion: Drano for Your
Arteries? Case 11: Xbox 360: Will the Second Time Be any Better? Case 12:
The Nintendo Wii: A Game-Changing Move