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Essay from the year 2011 in the subject Leadership and Human Resource Management - Miscellaneous, grade: 1,3, International University of Applied Sciences Bad Honnef - Bonn (International Management), course: International Human Resource Management, language: English, abstract: IntroductionDesignate a person a loser and he will behave like one. But why is it, that some managers are not aware of the severe consequences treating their employees like that? Is it because of a deficit in managing people within an opposed cultural working environment or isit because of an inconvenient HRM strategy? Skinner, B. (1971) argued, that people are simply a product of the stimuli they get from the external world. Interestingly, negative reinforcement causes behavioral change in undesirable ways, whereas positive reinforcement causes rather intended change. General management is therefore not only accountable for defining such stimuli according the corporate strategy, but also its degree of involvement is a prerequisite for a successful HRM (Baron, J. & Kreps, D., 1999).