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Dear reader, welcome to strategic management module. This is a challenging and exciting course that will equip you with strategic management skills, which will not make you, only good chief executives /managers but also successful entrepreneurs. This course exposes you to strategic decisions and how to justify those decisions through oral and written communication. Strategic decisions determine the future direction and competitive position of an enterprise for a long time. Decisions to expand or to diversify are examples of strategic decision. Strategic decision making occurs in all types and sizes of organizations from Spear Motors (in Uganda) to a small hardware store in Bwaise (a suburb in Kampala city). Many people's lives and jobs are affected by strategic decisions, so the stakes are very high. An organization's very survival is often at stake.