For courses in strategy and strategic management.
Core strategic management concepts without the excess.
Just the essentials, Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help students analyze real business situations? This carefully crafted approach provides students with all the tools necessary for strategic analysis.
MyManagementLab for Strategic Management is a total learning package. MyManagementLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams—resulting in better performance in the course—and provides educators a dynamic set of tools for gauging individual and class progress.
Features + Benefits
Help Students Develop Critical Thinking Skills
Less is More: Strategic Management and Competitive Advantage has kept its streamlined look, resisting the tendency to let the text get longer with every new edition. By maintaining this approach, students develop only the most crucial decision making skills, without having to skim through pages of irrelevant bulk.
The VRIO Framework: A theory-based, multi-chapter organizing mechanism that provides a decision-making framework for students to use in analyzing business situations. VRIO integrates two existing theoretical frameworks: the positioning perspective and the resource-based view.
The Fundamental Concepts: Even though this text is streamlined, it still contains all the core ideas and theories essential to a strategy course. Ideas such as five forces framework, value chain analysis, generic strategies and corporate strategy are included. And because the VRIO framework provides a single integrative structure, the text addresses key issues that have been ignored elsewhere such as vertical integration, outsourcing, real options logic, mergers and acquisitions, and more.
Present Specific Issues in a Flexible Format
Flexibility for Students and Professors: One of the great features of this text is the flexibility it allows both the student and professor. Each chapter has four short sections that present specific issues in more depth, allowing the professor and the student to adapt the text to their particular needs:
Strategy in Depth: Examines the intellectual foundations that are behind the way managers think about the practice of strategy today.
Strategy in the Emerging Enterprise: Presents examples of strategic challenges faced by new and emerging enterprises.
Ethics and Strategy: Delves into some of the ethical dilemmas that managers face as they confront strategic decisions.
Research Made Relevant: Includes recent research related to topics in the chapter.
For courses in strategy and strategic management.
Core strategic management concepts without the excess.
Just the essentials, Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help students analyze real business situations? This carefully crafted approach provides students with all the tools necessary for strategic analysis.
MyManagementLab for Strategic Management is a total learning package. MyManagementLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams-resulting in better performance in the course-and provides educators a dynamic set of tools for gauging individual and class progress.
Please note that the product you are purchasing does not include MyManagementLabLab.
MyManagementLabLab
Join over 11 million students benefiting from Pearson MyLabs.
This title can be supported by MyManagementLabLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyManagementLabLab to accelerate your learning? You need both an access card and a course ID to access MyManagementLabLab.
These are the steps you need to take:
1. Make sure that your lecturer is already using the system
Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.
2. Check whether an access card has been included with the book at a reduced cost
If it has, it will be on the inside back cover of the book.
3. If you have a course ID but no access code, you can benefit from MyManagementLabLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyManagementLabLab (ISBN:9781292060378)
4. If your lecturer is using the MyLab and you would like to purchase the product...
Go to www.mymanagementlab.com to buy access to this interactive study programme.
For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator
Core strategic management concepts without the excess.
Just the essentials, Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help students analyze real business situations? This carefully crafted approach provides students with all the tools necessary for strategic analysis.
MyManagementLab for Strategic Management is a total learning package. MyManagementLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams—resulting in better performance in the course—and provides educators a dynamic set of tools for gauging individual and class progress.
Features + Benefits
Help Students Develop Critical Thinking Skills
Less is More: Strategic Management and Competitive Advantage has kept its streamlined look, resisting the tendency to let the text get longer with every new edition. By maintaining this approach, students develop only the most crucial decision making skills, without having to skim through pages of irrelevant bulk.
The VRIO Framework: A theory-based, multi-chapter organizing mechanism that provides a decision-making framework for students to use in analyzing business situations. VRIO integrates two existing theoretical frameworks: the positioning perspective and the resource-based view.
The Fundamental Concepts: Even though this text is streamlined, it still contains all the core ideas and theories essential to a strategy course. Ideas such as five forces framework, value chain analysis, generic strategies and corporate strategy are included. And because the VRIO framework provides a single integrative structure, the text addresses key issues that have been ignored elsewhere such as vertical integration, outsourcing, real options logic, mergers and acquisitions, and more.
Present Specific Issues in a Flexible Format
Flexibility for Students and Professors: One of the great features of this text is the flexibility it allows both the student and professor. Each chapter has four short sections that present specific issues in more depth, allowing the professor and the student to adapt the text to their particular needs:
Strategy in Depth: Examines the intellectual foundations that are behind the way managers think about the practice of strategy today.
Strategy in the Emerging Enterprise: Presents examples of strategic challenges faced by new and emerging enterprises.
Ethics and Strategy: Delves into some of the ethical dilemmas that managers face as they confront strategic decisions.
Research Made Relevant: Includes recent research related to topics in the chapter.
For courses in strategy and strategic management.
Core strategic management concepts without the excess.
Just the essentials, Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help students analyze real business situations? This carefully crafted approach provides students with all the tools necessary for strategic analysis.
MyManagementLab for Strategic Management is a total learning package. MyManagementLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams-resulting in better performance in the course-and provides educators a dynamic set of tools for gauging individual and class progress.
Please note that the product you are purchasing does not include MyManagementLabLab.
MyManagementLabLab
Join over 11 million students benefiting from Pearson MyLabs.
This title can be supported by MyManagementLabLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyManagementLabLab to accelerate your learning? You need both an access card and a course ID to access MyManagementLabLab.
These are the steps you need to take:
1. Make sure that your lecturer is already using the system
Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.
2. Check whether an access card has been included with the book at a reduced cost
If it has, it will be on the inside back cover of the book.
3. If you have a course ID but no access code, you can benefit from MyManagementLabLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyManagementLabLab (ISBN:9781292060378)
4. If your lecturer is using the MyLab and you would like to purchase the product...
Go to www.mymanagementlab.com to buy access to this interactive study programme.
For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator