Strategic Management and Drivers of Success - Datta, Surja; Kutzewski, Tobias
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Combining practice with theory, the reversal of the conventional 'theory with practice' idea being intentional, one of the standout features of this book is that it articulates business heuristics for each of the drivers of success along with guidelines on how to use them.

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Produktbeschreibung
Combining practice with theory, the reversal of the conventional 'theory with practice' idea being intentional, one of the standout features of this book is that it articulates business heuristics for each of the drivers of success along with guidelines on how to use them.
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Autorenporträt
Surja Datta is a senior lecturer in Strategy and Innovation at Oxford Brookes Business School, UK. Surja is also the co-editor of an internationally recognised peer-reviewed technology management journal. Tobias Kutzewski is a lecturer and PhD candidate at the School of Business and Economics of VU Amsterdam, Netherlands.