Susanne Royer

Strategic Management and Online Selling

Creating Competitive Advantage with Intangible Web Goods

• Gebundenes Buch

Produktbeschreibung

Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking. Considering how firms with similar specific characteristics are able to realize competitive advantages, this topical book discusses an area of particular contemporary importance and increasing academic study.

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Produktdetails

• Verlag: Routledge
• Seitenzahl: 260
• Erscheinungstermin: 5. Mai 2005
• Englisch
• Abmessung: 240mm x 161mm x 19mm
• Gewicht: 558g
• ISBN-13: 9780415349949
• ISBN-10: 041534994X
• Artikelnr.: 22014742

Autorenporträt

Susanne Royer

Inhaltsangabe

1. Introduction 2. Intangible Web Good Provision in its Environment 3.
Explanations of Competitive Advantage Realization from Strategic Mangement
Theory 4. Competitive Advantage Realization with Intangible Web Goods 5.
Conclusion With Regard to Online Selling of Digital Goods and Strategic
Management Bibliography