Susanne Royer

Broschiertes Buch

Strategic Management and Online Selling

Creating Competitive Advantage with Intangible Web Goods

Beschreibung

This book focuses on Business to Customer business on the internet in order to consider how firms with similar specific characteristics are able to realise competitive advantages. The book presents a new perspective on strategic management theory.

Autor

Susanne Royer

Produktdetails

• Verlag: Routledge
• Seitenzahl: 258
• Erscheinungstermin: 2. November 2012
• Englisch
• Abmessung: 234mm x 156mm x 14mm
• Gewicht: 398g
• ISBN-13: 9780415652001
• ISBN-10: 0415652006
• Artikelnr.: 57056320