Nigel G. Evans (UK Teeside University)

Broschiertes Buch

Strategic Management for Tourism, Hospitality and Events

Beschreibung

Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies.

Autor

Nigel G. Evans taught strategy and tourism management for many years in the UK at Northumbria and Teesside Universities, where he was Deputy Dean of the Business School, and at overseas institutions in Hong Kong and Malaysia. In an earlier career he worked for a London-based international tour operator. He has published widely in the tourism and management fields, and his teaching spans MBA and specialist tourism, hospitality and events programs.

Produktdetails

• Verlag: Taylor & Francis Ltd
• 4 ed
• Seitenzahl: 752
• Erscheinungstermin: 24. Januar 2024
• Englisch
• Abmessung: 246mm x 173mm x 37mm
• Gewicht: 1568g
• ISBN-13: 9781032331836
• ISBN-10: 1032331836
• Artikelnr.: 68475073