Nigel G. Evans

Strategic Management for Tourism, Hospitality and Events

• Broschiertes Buch

Produktbeschreibung

Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies.

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Produktdetails

• Verlag: Taylor & Francis Ltd
• 4 ed
• Seitenzahl: 752
• Erscheinungstermin: 24. Januar 2024
• Englisch
• Abmessung: 246mm x 173mm x 37mm
• Gewicht: 1560g
• ISBN-13: 9781032331836
• ISBN-10: 1032331836
• Artikelnr.: 68475073

Autorenporträt

Nigel G. Evans taught strategy and tourism management for many years in the UK at Northumbria and Teesside Universities, where he was Deputy Dean of the Business School, and at overseas institutions in Hong Kong and Malaysia. In an earlier career he worked for a London-based international tour operator. He has published widely in the tourism and management fields, and his teaching spans MBA and specialist tourism, hospitality and events programs.

Inhaltsangabe

Part 1: Strategy and the Tourism, Hospitality and Events Contexts 1.
Strategy and Strategic Objectives for Tourism, Hospitality and Event
Organizations. 2. Introduction to Strategy for Tourism, Hospitality and
Events. Part 2: Analysing the Internal Environment. 3. Tourism, Hospitality
and Event Organizations - The Operational Context: Sources of Competitive
Advantage. 4. Tourism, Hospitality and Event Organizations - The Human
Resources Context. 5. Tourism, Hospitality and Event Organizations - The
Financial Context. 6. Tourism, Hospitality and Event Organizations - The
Products and Markets Context. Part 3: Analysing the External Environment
and SWOT. 7. The External Environment for Tourism, Hospitality and Event
Organizations - The Macro Context. 8. The External Environment for Tourism,
Hospitality and Event Organizations - The Competitive Context. 9. SWOT
Analysis for Tourism, Hospitality and Event Organizations. Part 4:
Strategic Options. 10. Competitive Strategy for Tourism, Hospitality and
Event Organizations. 11. Strategic Directions for Tourism, Hospitality and
Event Organizations. 12. Strategic Methods of Development for Tourism,
Hospitality and Event Organizations. 13. Strategic Evaluation and Selection
for Tourism, Hospitality and Event Organizations. Part 5: Strategy in
Action. 14. Strategic Implementation for Tourism, Hospitality and Event
Organizations. 15. International and Global Strategies for Tourism,
Hospitality and Event Organizations. 16. Sustainability Strategy for
Tourism, Hospitality and Event Organizations. 17. Strategic Management for
Tourism, Hospitality and Event Organizations - Strategy in Practice. Part
6: Case Analysis for Tourism, Hospitality and Events. Case Study Summary.
Case/Chapter Correlation. Case 1 Competing or Cooperating in the Airline
Industry: Strategic Alliances or Going it Alone?. Case 2 Thomas Cook vs
TUI: Survival of the Fittest. Case 3 Queensland Australia: Tourism and
Events - Strategic Positioning and Promotion. Case 4 IHG - Competing on the
World Stage. Case 5 RX - Strategic Issues for a Leading Events Management
Company. Case 6 Airbnb: Back to the Future - a 'Disruptor' for Global
Hospitality.