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With COVID-19, the contagious disease caused by the coronavirus that has been affecting everything and everyone for a year now, bankruptcies, bankruptcies, mergers and acquisitions have been taking place all over the world. This highlights the need for organizations to be fine-tuned as a whole. We are living a new event with a consequence of extended vulnerability, which still needs to be well interpreted. This makes strategic management a transcendental management tool to guarantee the continuity of both public and private organizations. Thanks to strategic management, organizations can be more resilient and continue their business and operation in a comprehensive and global way.