Lucy Küng

Strategic Management in the Media

• Gebundenes Buch

Produktbeschreibung

Drawing from a wider range of disciplines than is often the case in media management research, this fully revised third edition of the classic textbook on strategy in the media offers a compelling introduction to theories of strategy and management.  

Produktdetails

• Verlag: SAGE Publications Ltd
• 3. Auflage
• Seitenzahl: 282
• Erscheinungstermin: 11. Dezember 2023
• Englisch
• Abmessung: 250mm x 175mm x 20mm
• Gewicht: 672g
• ISBN-13: 9781529773705
• ISBN-10: 1529773709
• Artikelnr.: 68541067

Autorenporträt

Lucy Küng, Reuters Institute, University of Oxford, and University of Oslo She is the author of Innovators in Digital News (2015, IB Taurus), The Internet and the Mass Media (Sage, 2014), When Innovation Fails to Disrupt: The Launch of BBC News Online (2007), and  Inside the BBC and CNN: Managing Media Organisations (2000, Routledge)  

Inhaltsangabe

Chapter 1: Introduction
Chapter 2: The Strategic Context
Chapter 3: Strategic Concepts for the Media
Chapter 4: Strategic Responses to Technological Change
Chapter 5: Creativity and Innovation
Chapter 6: Culture and Strategy
Chapter 7: Leadership
Chapter 8: Conclusions - Generative AI and the Disruption of Digital

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Chapter 1: Introduction
Chapter 2: The Strategic Context
Chapter 3: Strategic Concepts for the Media Industries
Chapter 4: Strategic Responses to Technological Change
Chapter 5: Creativity and Innovation
Chapter 6: Culture, Mindset and Strategy
Chapter 7: Organisation Structure and Strategy
Chapter 8: Leadership
Chapter 9: Conclusions - The End of the Digital Beginning

Rezensionen

"Covering an industry full of hope and hype, Küng s book stands out for its focus on concepts, drivers, and dynamics. Its scope and learning are brilliant and dazzling--the ascendancy of the media tech sector, the culture of digital organizations, their creative workforce, and their strategic leadership. This greatly updated and upgraded edition will be a source of insight for aspiring students and a tool for industry veterans who seek the perspective of academia."

Eli Noam 20160801