Drawing from a wider range of disciplines than is often the case in media management research, this fully revised third edition of the classic textbook on strategy in the media offers a compelling introduction to theories of strategy and management.
Drawing from a wider range of disciplines than is often the case in media management research, this fully revised third edition of the classic textbook on strategy in the media offers a compelling introduction to theories of strategy and management.
Lucy Küng, Reuters Institute, University of Oxford, and University of Oslo She is the author of Innovators in Digital News (2015, IB Taurus), The Internet and the Mass Media (Sage, 2014), When Innovation Fails to Disrupt: The Launch of BBC News Online (2007), and Inside the BBC and CNN: Managing Media Organisations (2000, Routledge)
Inhaltsangabe
Chapter 1: Introduction Chapter 2: The Strategic Context Chapter 3: Strategic Concepts for the Media Chapter 4: Strategic Responses to Technological Change Chapter 5: Creativity and Innovation Chapter 6: Culture and Strategy Chapter 7: Leadership Chapter 8: Conclusions - Generative AI and the Disruption of Digital
Chapter 1: Introduction Chapter 2: The Strategic Context Chapter 3: Strategic Concepts for the Media Chapter 4: Strategic Responses to Technological Change Chapter 5: Creativity and Innovation Chapter 6: Culture and Strategy Chapter 7: Leadership Chapter 8: Conclusions - Generative AI and the Disruption of Digital
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