Strategic Management of Technological Innovation follows a step-by-step process to explore how to guide a company from its strategic dynamics through formulation to implementation. Numerous high-profile examples reveal ways in which state-of-the-art strategies have been successfully applied to real companies and products from Sony to Segway.
Table of contents:
Chapter 1: Introduction Part I: Industry Dynamics of Technological Innovation Chapter 2: Sources of Innovation Chapter 3: Types and Patterns of Innovation Chapter 4: Standards Battles and Design Dominance Chapter 5: Timing of Entry Part II: Formulating Technological Innovation Strategy Chapter 6: Defining the Organization’s Strategic Direction Chapter 7: Choosing Innovation Projects Chapter 8: Collaboration Strategies Chapter 9: Protecting Innovation Part III: Implementing Technological Innovation Strategy Chapter 10: Organizing for Innovation Chapter 11: Managing the New Product Development Process Chapter 12: Managing New Product Development Teams Chapter 13: Crafting a Deployment Strategy
Table of contents:
Chapter 1: Introduction Part I: Industry Dynamics of Technological Innovation Chapter 2: Sources of Innovation Chapter 3: Types and Patterns of Innovation Chapter 4: Standards Battles and Design Dominance Chapter 5: Timing of Entry Part II: Formulating Technological Innovation Strategy Chapter 6: Defining the Organization’s Strategic Direction Chapter 7: Choosing Innovation Projects Chapter 8: Collaboration Strategies Chapter 9: Protecting Innovation Part III: Implementing Technological Innovation Strategy Chapter 10: Organizing for Innovation Chapter 11: Managing the New Product Development Process Chapter 12: Managing New Product Development Teams Chapter 13: Crafting a Deployment Strategy