Gregory G. Dess, G. T. Lumpkin, Dess Gregory

Strategic Management with Corporate Governance Update and Powerweb

• Broschiertes Buch

Produktbeschreibung

Provides a treatment of traditional topics in strategic management as well as contemporary topics such as entrepreneurship, knowledge management, and e-commerce and internet strategies. This book contains applications from practice that help understand concepts. It contains cases from the Primis/Pinnacle database to tie concepts directly to cases.

Produktdetails

• With Powerweb
• Verlag: McGraw Hill LLC
• Erscheinungstermin: Dezember 2002
• Englisch
• Abmessung: 231mm x 195mm x 22mm
• Gewicht: 708g
• ISBN-13: 9780072872293
• ISBN-10: 0072872292
• Artikelnr.: 21606497

Inhaltsangabe

PART 1: Strategic Analysis Chapter 1 Strategic Management: Creating
Competitive Advantages Chapter 2 Analyzing the External Environment of the
Firm Chapter 3 Assessing the Internal Environment of the Firm Chapter 4
Recognizing a Firms Intellectual Assets: Moving Beyond a Firms Tangible
Resources Part II: Strategy Formulation Chapter 5 Business-Level Strategy:
Creating and Sustaining Competitive Advantages Chapter 6 Corporate-Level
Strategy: Creating Value Through Diversification Chapter 7 International
Strategy: Creating Value in Global Markets Chapter 8 The Internet and
E-Commerce: Creating Value through E-Business Strategies Part III: Strategy
Implementation Chapter 9 Implementing Strategy: Achieving Effective
Strategic Control Chapter 10 Implementing Strategy: Creating Effective
Organizational Designs Chapter 11 Effective Strategic Leadership: Creating
a Learning Organization and an Ethical Culture Chapter 12 Effective
Strategic Leadership: Fostering Corporate Entrepreneurship and New Venture
Creation Part IV: Case Analysis Chapter 13 Analyzing Strategic Management
Cases