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Strategic management 5e is essential reading for all students of strategy at undergraduate, diploma and MBA level. Structured around a traditional analysis, formulation and implementation framework, based on a mini-case approach, and supported by unrivalled supplementary resources, John Thompson's accessible text encourages students to think about strategy through the successes and failures of real companies. In addition, the unrivalled subject coverage introduces readers to topics of contemporary interest including emergent strategy, entrepreneurship, and leadership.
Follows the
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Produktbeschreibung
Strategic management 5e is essential reading for all students of strategy at undergraduate, diploma and MBA level. Structured around a traditional analysis, formulation and implementation framework, based on a mini-case approach, and supported by unrivalled supplementary resources, John Thompson's accessible text encourages students to think about strategy through the successes and failures of real companies. In addition, the unrivalled subject coverage introduces readers to topics of contemporary interest including emergent strategy, entrepreneurship, and leadership.

Follows the traditional sequence from strategic analysis to choice to implementation and includes key chapters on strategic evaluation and planning.

Includes greater coverage of important, interrelated topics such as leadership, change, entrapreneurship and intrapreneurship than is found in other strategy textbooks.

Includes an enormous amount of mini-cases of real-world businesses, providing effective illustrations of how the theory is interpreted and implemented in practice.

Excellent pedagogical devices include learning objectives, bulleted chapter summaries that link closely to the learning objectives, glossary definitions, discussion questions, Internet and library projects, annotated further reading - to help students retain the basic principles and encourage them to really think about the subject.

Many of the mini-cases are new, and the remainder have been extensively updated. Care has been taken to ensure that all the mini-cases provide an absolute fit with the issues being discussed within chapters.
Autorenporträt
John L. Thompson, University of Huddersfield. Frank Martin, University of Stirling