Henk Volberda, Robert Morgan, Patrick Reinmoeller

Strategic Management

Competitiveness and Globalization. Concepts Only
Mitwirkender: Volberda, Henk W.; Reinmöller, Patrick; Morgan, Robert E.

• Broschiertes Buch

Produktbeschreibung

Volberda, Morgan and Reinmoeller have joined with Hitt, Ireland and Hoskisson to develop a truly landmark strategic management textbook that is ideally suited for courses in Europe, the Middle East and Africa as well as other global markets. With a new process perspective to supplement the text's trademark integrated approach, Strategic Management: Competitiveness and Globalization provides the most comprehensive and thorough coverage of strategic management now available in the market.Whilst maintaining the strengths and hallmark features of the original work, this new strategy text has been specially prepared to match the modern EMEA curriculum with boosted coverage of implementation issues, analysis of how firms use strategic management tools, techniques and concepts, a balanced emphasis on economics and resource-based perspectives and expanded coverage of comparative governance and organizational renewal.Strategic Management has been shortlisted for the 2011/12 CMI ManagementBook of the Year awards in the ebook and Management and Leadership Textbook categories. More information about the CMI and the competition can be found here http://yearbook.managers.org.uk/index5.htm.

Produktdetails

• Verlag: CL Excl Vocatn / Cengage Learning EMEA
• Seitenzahl: 628
• Erscheinungstermin: 25. März 2011
• Englisch
• Abmessung: 25mm x 195mm
• Gewicht: 1146g
• ISBN-13: 9781408019221
• ISBN-10: 1408019221
• Artikelnr.: 28972730

Inhaltsangabe

PART I: STRATEGIC MANAGEMENT INPUTS1 Strategic management and strategic competitiveness2 The external environment3 The internal organization4 Integrating internal and external resourcesPART II: REFINING THE STRATEGIC ACTIONS5 Business-level strategy6 Competitive rivalry and competitive dynamics7 Corporate-level strategy8 Strategic acquisition and restructuring9 International strategy10 Cooperative strategyPART IIII: IMPLEMENTATION OF STRATEGIC ACTIONS11 Strategic leadership12 Corporate governance13 Organizational structure and controls14 Strategic entrepreneurship15 Strategic renewalList of in-text opening and closing casesCHAPTER 1Opening Case Airbus + BoeingClosing Case The Nano within Tata Group: Tata Motors' rise and a revolution in the global automotive industry CHAPTER 2Opening Case Indian Oil CorporationClosing Case Does Google have the market power to ignore external pressures?CHAPTER 3Opening Case Gazprom: Strong pipelinesClosing Case RIM at the Edge: Privacy, Protection, Policy and Company PerformanceCHAPTER 4Opening Case Muji: Designing with MarketsClosing Case Japanese Manga, Publishers and Innovation ModelsCHAPTER 5Opening Case Acer Group: Using a "Bare Bones" Cost Structure to Succeed in Global PC Closing Case BMW differentiates with MINICHAPTER 6Opening Case Vodafone Group PLC & Competition in the U.K. mobile phone network Closing Case GlaxoSmithKline: finding a balance between GSK's strategic change with tactical implicationsCHAPTER 7Opening Case Fosters' Group Diversification into the Wine BusinessClosing Case The British Broadcasting Corporation (BBC) and Diversification LimitsCHAPTER 8Opening Case Cross-Border Acquisitions: Trends and PatternsClosing Case DaimlerChrysler is Now Daimler AG-The Failed Merger with Chrysler CorporationCHAPTER 9Opening Case Entry into China by Foreign Firms and Chinese Firms Reaching for Global Closing Case Al Jazeera-Successful Transformation from a Regional to Global ChannelCHAPTER 10Opening Case Using Cooperative Strategies at IBMClosing Case BT and HP-Pursuing a successful strategic allianceCHAPTER 11Opening Case Selecting a New CEO: The Importance of Strategic LeadersClosing Case Robert Polet, the ice cream man who made Gucci hot againCHAPTER 12Opening Case Siemens Bribery Closing Case Europe's Enron - ParmalatCHAPTER 13Opening Case Restructuring NestléClosing Case Oticon's 'Spaghetti Organization'.CHAPTER 14Opening Case The continuing innovation revolution at Nokia; The case of car navigationClosing Case The case of the Dutch Life Sciences sectorCHAPTER 15Opening Case Sustained strategic renewal at Royal Dutch Shell plc 1907-2009Closing Case Novotel's Transformational Renewal Journey