Richard Godfrey

Strategic Management

A Critical Introduction

• Broschiertes Buch

Produktbeschreibung

In a refreshing change from the usual economics perspective on the field, Richard Godfrey takes a wider view of strategic management, incorporating insights from the worlds of sociology, psychology, cultural anthropology, and philosophy, to highlight the complexity and plurality at the heart of the strategy discipline.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 190
• Erscheinungstermin: 7. Dezember 2015
• Englisch
• Abmessung: 244mm x 173mm x 13mm
• Gewicht: 295g
• ISBN-13: 9780415738767
• ISBN-10: 0415738768
• Artikelnr.: 43016289

Autorenporträt

Richard Godfrey is Lecturer in Strategy at the University of Leicester, UK

Inhaltsangabe

1. What is Strategy? 2. Strategy: A Brief History 3. Strategy by design and
an emergent critique (part 1) 4. Strategy by design and an emergent
critique (part 2) 5. Constructing Strategy for the Multi-Business Firm 6.
Constructing Strategy from the Outside-In 7. Constructing strategy from the
inside-out 8. Creating Strategy through Value Innovation Case Study 1:
IKEA: Daring to Be Different Case Study 2: Fast Fashion at Zara Case Study
3: Innovation and Change at Nike Case Study 4: Apple Inc. in 2014