Richard Godfrey

Strategic Management

A Critical Introduction

• Gebundenes Buch

Produktbeschreibung

In a refreshing change from the usual economics perspective on the field, Richard Godfrey takes a wider view of strategic management, incorporating insights from the worlds of sociology, psychology, cultural anthropology, and philosophy, to highlight the complexity and plurality at the heart of the strategy discipline.

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Produktdetails

• Verlag: Routledge
• Seitenzahl: 198
• Erscheinungstermin: 7. Dezember 2015
• Englisch
• Abmessung: 260mm x 183mm x 15mm
• Gewicht: 580g
• ISBN-13: 9780415738750
• ISBN-10: 041573875X
• Artikelnr.: 43016318

Autorenporträt

Richard Godfrey is Lecturer in Strategy at the University of Leicester, UK

Inhaltsangabe

1. What is Strategy? 2. Strategy: A Brief History 3. Strategy by design and
an emergent critique (part 1) 4. Strategy by design and an emergent
critique (part 2) 5. Constructing Strategy for the Multi-Business Firm 6.
Constructing Strategy from the Outside-In 7. Constructing strategy from the
inside-out 8. Creating Strategy through Value Innovation Case Study 1:
IKEA: Daring to Be Different Case Study 2: Fast Fashion at Zara Case Study
3: Innovation and Change at Nike Case Study 4: Apple Inc. in 2014