Richard Lynch

Strategic Management

• Broschiertes Buch

Produktbeschreibung

Strategic Management is a core strategy textbook, covering all the major topics particularly from a global perspective. It delivers comprehensive coverage of the subject in an easy-to-read style with extensive examples and a range of free support material that will help you learn actively and effectively.

Produktdetails

• Verlag: Pearson / Pearson Deutschland GmbH
• 8. Aufl.
• Seitenzahl: 704
• Erscheinungstermin: 5. September 2019
• Englisch
• Abmessung: 27mm x 196mm x 264mm
• Gewicht: 1334g
• ISBN-13: 9781292211404
• Artikelnr.: 52494211

Inhaltsangabe

Part 1 Introduction
Chapter 1 Strategic Management
Chapter 2 A Review of Theory and Practice
Part 2 Strategic Analysis and Purpose
Chapter 3 Analysing the Strategic Environment
Chapter 4 Analysing Resources and Capabilities
Chapter 5 Strategy Dynamics
Chapter 6 Prescriptive Purpose Delivered through Mission, Objectives and
Ethics
Chapter 7 Purpose Emerging from Innovation, New Resources and Technologies
Part 3 Developing the Strategy
Chapter 8 Developing Business-level Strategy Options
Chapter 9 Developing Corporate-level Strategy Options
Chapter 10 Strategy Evaluation and Development: The Prescriptive Process
Chapter 11 Finding the Strategic Route Forward from Knowledge, Learning and
Networks
Chapter 12 Organisational Structure, Style and People Issues
Part 4 The Implementation Process
Chapter 13 Implementing and Controlling the Strategic Plan
Chapter 14 Green Strategy and Sustainability
Chapter 15 Managing Strategic Change
Part 5 Different Strategy Contexts
Chapter 16 Strategic Leadership
Chapter 17 Entrepreneurial Strategy
Chapter 18 Government, Public Sector and Not-for-profit Strategies
Chapter 19 International Expansion and Globalisation Strategies