Richard Lynch

Strategic Management

• Broschiertes Buch

Produktbeschreibung

Strategic Management is a core strategy textbook, covering all the major topics particularly from a global perspective. It delivers comprehensive coverage of the subject in an easy-to-read style with extensive examples and a range of free support material that will help you learn actively and effectively.

Produktdetails

• Verlag: Pearson / Pearson Deutschland GmbH
• 8. Aufl.
• Seitenzahl: 704
• Erscheinungstermin: 5. September 2019
• Englisch
• Abmessung: 27mm x 196mm x 264mm
• Gewicht: 1334g
• ISBN-13: 9781292211404
• Artikelnr.: 52494211

Inhaltsangabe

Part 1: Introduction
Chapter 1: Strategic Management
Chapter 2: A Review of Theory and Practice
Part 2: Strategic analysis and purpose
Chapter 3: Analysing the Strategic Environment
Chapter 4: Analysing resources and capabilities
Chapter 5: Strategy Dynamics
Chapter 6: Prescriptive Purpose Delivered Through Mission, Objectives And
Ethics
Chapter 7: Purpose Emerging From Innovation, New Resources And Technologies
Part 3: Developing the strategy
Chapter 8: Developing Business-Level Strategy Options
Chapter 9: Developing Corporate-Level Strategy Options
Chapter 10: Strategy Evaluation And Development: The Prescriptive Process
Chapter 11: Finding The Strategic Route Forward From Knowledge, Learning
And Networks
Chapter 12: Organisational Structure, Style And People
Part 4: The implementation process
Chapter 13: Implementing And Controlling The Strategic
Chapter 14: Green Strategy And Sustainability
Chapter 15: Managing Strategic Change
Part 5: Different Strategy Contexts
Chapter 16: Strategic Leadership
Chapter 17: Entrepreneurial strategy
Chapter 18: Government, public sector and not-for-profit strategies
Chapter 19: International expansion and Globalisation Strategies
Glossary