Allen Amason (USA University of Georgia), Andrew Ward

Strategic Management

From Theory to Practice

• Broschiertes Buch

Produktbeschreibung

This book is designed to help students think critically and understand fully how to strategically manage their future firms.

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Produktdetails

• Verlag: Taylor & Francis Ltd
• 2 ed
• Seitenzahl: 318
• Erscheinungstermin: 11. August 2020
• Englisch
• Abmessung: 254mm x 179mm x 30mm
• Gewicht: 624g
• ISBN-13: 9780367430061
• ISBN-10: 0367430061
• Artikelnr.: 60039522

Autorenporträt

Allen Amason is Dean of the College of Business at Georgia State University, USA Andrew Ward is Associate Professor of Management at Lehigh University, USA

Inhaltsangabe

1. An Introduction to Strategic Management 2. Understanding Organizational
Performance 3. Tools of the Trade 4. Analyzing the Environment 5.
Organizational Strengths and Weaknesses: Analyzing a Firm's Capabilities
and Resources 6. Strategies for Competitive Advantage 7. Corporate and
Multi-Business Unit Strategy 8. Implementation, Adaptation and Learning 9.
Disruptive Megatrends 10. Issues of Context, Setting and Application